Today, the virtual world is the hub for the latest in fashion. There are several online fashion boutiques which offer you the latest dose of fashion.
Benefits of Shopping in Online fashion boutique
From apparel to accessories and footwear, you can browse and shop.
From everything for the price conscious to the brand conscious shopper, an online fashion boutique is your one stop fashion stop.
Considering the time and energy that you save, it is totally worth it.
Most online fashion boutiques have several brands listed with them.
Browsing is easy. You can choose to browse by brand, by price or by a specific category.
The best prices
In an online fashion boutique, the company is saving up on a lot of money that it would otherwise have spent on a brick and mortar store. So it translates these savings into reduced prices and discounts for its customers.
Apart from these, you can regularly find clearance sales which have some unbeatable prices on offer. With most online fashion boutiques offering multiple payment options like Credit Cards, online banking and cash on delivery, payment should be easy for you.
The item is shipped and delivered within 5 to 7 days depending on the shipping terms and conditions of the website.
While updates in a brick and mortar store are subject to price and time constraints, this is not so in an online fashion boutique. They are updated regularly. So you will find the latest spring collection in an online fashion boutique before it hits the stores.
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Every woman has been enamored with pop media images of Carrie Bradshaw and her closet full of stilettos, gazing lovingly into a store’s display window that displays her current obsession – designer shoes, and having a hard time with an attire because it is some vintage creation of a dead French designer. Ah, what women would do to have that ideal of tagging six shopping bags on a windy afternoon with three of your girlfriends, hopping from one store to another and enjoying some retail therapy. Alas, this only happens on TV. When a girl is stuck in a town with a center that has a diner, a gas station and a supermarket, there is simply no way shopping for loop earrings or 3-inch pumps, or even wholesale sunglasses is easy.
But then, that is where online fashion comes in. Doing fashion, shopping online is an answered prayer for all sorts of people. There are those who don’t like the shopping experience. They think that shopping entails too much effort and money and feel that it is inconvenient for them to spend too much time on shopping. There are also people who love to shop, but are too busy with their daily lives, having to deal with family, work and other matters. Then, there are also those who, like the example given earlier, do not live in areas that resemble New York. There are just not a lot of stores in some places, and some avid shoppers have to drive for miles on end just to go to an outlet store that unfortunately, is not at all as glamorous as women shopping on TV. Besides, how can you take advantage of low prizes for bulk items like wholesale sunglasses when you keep on buying through actual stores?
Wherever you are in the world, online fashion, shopping makes it possible to gain access to merchandise from so many shops, brands and inventory. There used to be three matters that made a lot of shoppers uncomfortable with the idea of shopping for fashion online. First is the idea of items that do not fit. This concern is very crucial to fashion items because customers may suddenly discover that since they did not fit the items before purchasing them, they turn out not fitting well. That issue has been resolved by a majority of online fashion retailers as they now offer free returns and exchanges. The second concern is with regard to the length of time items are delivered. It used to be that online shoppers complain that by the time they receive their ordered items, the fashion is already ‘last season’. In the world of fashion, being timely is important as trends become passé all too quickly. Nowadays, though, online stores offer delivery times for as fast as three business days even on international addresses.
The last concern would be with regard to people who love online fashion, but live in obscure locations. Aside from times for delivery considerably slower, earlier online shops also charged exorbitant delivery charges especially to customers abroad. However, couriers nowadays have tie-ups with international delivery companies, making deliveries first to a US mailing address before shipping in bulk to international destinations. This process all in all makes delivery charges way more affordable for customers.
So let’s just break it down a bit to find out the Pros and Cons of it all so we can figure it out. So what things come to mind when it comes to comparing both, well let’s see;
Pros: So you don’t have to drive off, take a bus or the train to your favorite store which that saves a bit of travel cash. You don’t really have to work around your job hours as you can probably shop from your smart phone on your break. Cons: It is less fun since it means you are not going to enjoy a trip to the mall. Also, sometimes when you go shopping you come up a bit short on cash to buy that cute sweater and you miss out on the convenience of borrowing money from a friend.
The Skinny: OK, this is a bit more of a Pro than a Con but that is still debatable, unless you are that friend who is always lending the money.
Pros: No physical layout means with a well design website you get to what you want when you want it. You will not be pressured by a store owner’s layout to dig through their preferred design to get to the brands you want.
Cons: It can be argued that the store layout is half the fun of visiting a local store. With all the multiple posters, sales messages and product placements you go into a store thinking you will only spend $80 but you come out with so much more.
The Skinny: This is probably an individual choice and to each their own on if they like store layouts or not.
Discreet Shopping Experience
Pros: No one needs to know what you are buying, when you are buying it, who you are buying it for, how much you are spending or where you went to buy it.
Cons: This sounds so lonely! Isn’t showing off to everyone what you are about to purchase half the fun? Plus you know the next day you can talk to your friends about the time you spent at the store looking at that cute skirt you almost purchased.
The Skinny: Unless you really enjoy the publicity of shopping in a local store, then the Pros have the edge here. But then again it does seem a bit lonely without having a store employee attend your needs.
Pros: With fewer overhead the items cost less to maintain in-stock so it is cheaper for the consumer to purchase. If you factor in that certain purchases can be exempt of taxes (depending on your state) and you also deduce the average cost of your transportation to the store, you will be saving a substantial amount shopping for your fashion selections. Cons: I beg to differ! You only really save on transportation costs if your purchase with free shipping, and most stores require a minimum purchase before that kicks in so unless you were planning to purchase their minimum to begin with it wasn’t an advantage. And even if it did save you money you still lost time, it can take several days to get the outfits you want after you have paid for them.
The Skinny: Better prices are a good argument that most people make for the Pros but it is a give and take where you accept the lower cost for a delay of delivery of fashion goods. So it comes down to balancing the choice of time vs. money most of the time.
By no means is this list complete as there are several other factors not covered such as; samples, hours of operation, customer service, reviews, reliability, variety, etc. as this article was more of a basis on online fashion shopping, not a straight comparison vs. local fashion stores, but we can see that the Pros of this type of shopping have created a competitive option in the fashion world and will continue to dominate certain areas for the near future. So what is your opinion about online fashion shopping?
This article relates to online fashion stores, but equally applies to an online store of any type wishing to sell products to a customer. There are possibly hundreds of online fashion stores that offer good products and good service, but what sets some stores above the rest?
The makings of a great online store are judged by the consumer and created by the site owner or administrator. The consumer will use certain set criteria when choosing an online fashion store in which to place an order using their hard earned cash. These criteria usually revolve around, but are not exclusive to the following list:
I have listed the areas in order of importance; having done this you may ask why accessibility is top of the list. The answer to this question is paramount to all online stores and businesses; if the store cannot be found then it can not be shopped. This stands as the most important factor in setting a great online store apart from an average one regardless of how good the security, price, service or knowledge of that store is.
Each and every online user will know of an online fashion store in which they can usually find the type of product they are looking for. If you cannot get your store alongside that store in the search engine rankings, or in front of the shopper through means of online or offline advertising the hard fact is that they are not going to find your store nor the great products, security, price, service and knowledge that you have to offer.
Secondly comes security; when the customer finds a store they must feel secure in shopping in that store. The greatest fear of e-commerce shoppers is having their financial details stolen or manipulated by hackers and thieves. There are no fool proof methods to ensure that a store is completely safe because hackers are becoming ever more sophisticated in the methods they employ to steel peoples financial information. However always look for reassurance including, certified site stamps from companies such as Go-Daddy and other reputable site security systems.
If a site does not look secure and reputable the shopper will leave. A good tip for shoppers is to check the terms and conditions of any site, they can usually be found in the bottom banner. Also check the ‘contact us’ page if an address, telephone number or further information is available, the store will usually be reputable. If you are on a site that has very little information in the ‘about us’ and ‘contact us’ pages it may well be a good idea to call first and check the company credentials.
Thirdly comes price; if the above two areas are satisfied, the price appears fair, the customer will not usually be overly bothered about price. This may sound odd but rarely are customers thinking about price as the number one indicator in the decision making process of whether they will purchase a product or not. It is always a good idea for online stores to play with their price point. Move the price up and move it down again, measuring the reaction to the price.
Fourthly there is service; an online fashion store that offers good service will always retain customers for further transactions, where as the store that provides flawed service will gain a customer for one sale only and then lose them forever. So in the first instance of gaining a new customer for an online fashion store service comes in fourth, but when it comes to retaining customers it jumps right to number one. Great service will make you a very happy store owner, as your customers will just keep coming back.
Finally knowledge; in online stores knowledge is not always the key to initial sales or retention of customers. Unlike in high street outlets whereby knowledge of a product or the ability of the sales staff to fill the customer with confidence is essential to the success of the customer experience. It is fair to say however that an online fashion store with a greater depth than just products it is wishing to sell will enthuse any customer or potential customer to share the information about a store with their friends through verbal communication and or social networking outlets. Knowledge is also necessary to improve the accessibility of an online fashion store. It is essential that the site be filled with relevant knowledge of the core product subject, in order that search engine algorithms find and index a site in an optimum manner.
This is a guide that I have formulated through years of personal endeavours as an e-commerce customer and an e-commerce online store owner. It will without doubt change from person to person, but the fundamentals of this guide will apply no matter what the situation.
James McAloon is the Co-founder of Excentree Eco Fashion Collections. Excentree Fashion Collections online store combines all elements of what exemplifies organic, environmentally and ethically aware clothing while attaining fresh, sharp and relevant style.
Excentree Fashion Collections offers vibrant, relevant clothing, drawn form a variety of strong and expressive world cultures. Each Excentree garment allows the purchaser to plant one tree in one of seventeen agro-reforestation projects. This guarantees a two ton reduction of any carbon footprint.